Veteran Business Ownership Through Entrepreneurship.
Through Acquisition.
Owners In Honor™ empowers veterans to buy, operate, and sell small businesses, turning military service into lasting economic legacy. No startup risk. No starting from scratch. Just a proven path to ownership.
How Veterans Build Wealth Through
Business Acquisition
Entrepreneurship Through Acquisition (ETA) is the process of searching for, buying, and operating an existing, profitable small business; rather than building one from the ground up.
For veterans, ETA is a natural fit. The skills you built in service — leadership, discipline, mission execution, and team management — are exactly what it takes to run a successful business. Instead of starting with zero revenue and an unproven idea, you step into an established operation with existing customers, cash flow, and a team already in place. Owners In Honor™ provides the training, mentorship, and community veterans need to pursue business acquisition with confidence.
BUY
Acquire an Existing Business
Identify, evaluate, and purchase a profitable small business using SBA financing, seller financing, or a combination of both.
Operate
Grow With Expert Support
Step into leadership with the backing of a veteran community, experienced advisors, and ongoing operational resources.
Sell
Exit With a Legacy
When you’re ready, transition your business strategically — preserving jobs, rewarding your effort, and building generational wealth.
The transition out
of military service
is one of the hardest
missions you'll face.
The Challenge
Veterans Face After Service
The transition out of military service is one of the hardest missions you’ll face. The structure disappears. The identity shifts. The sense of purpose you built over years, gone overnight. Many veterans are told to “start a business,” but handed nothing but a blank page.
Traditional entrepreneurship carries enormous risk: most startups fail within five years, and very few veterans have the capital or runway to absorb that outcome. The result? Talented, disciplined leaders end up underemployed, underutilized, and undervalued.
Owners In Honor™ gives veterans a different option, a proven, structured path to business ownership that starts with what already works.
Through Entrepreneurship Through Acquisition, you skip the startup stage entirely and step directly into an operating business with revenue, customers, and a team. We provide the education, deal sourcing support, mentorship, and network to guide you from “searching” to “signed” — and beyond. This is not a program. It’s a mission.
Choose Your Path
BUYERS
You've led teams and executed under pressure. Now lead an organization of your own. We help veteran buyers find, fund, and close on small businesses that match their skills, goals, and financial profile.
OPERATORS:
Already own a business or just closed your acquisition? Our Operator program connects you with peer support, advisory networks, and tools to scale sustainably — without going it alone.
SELLERS:
Built something worth passing on? We connect retiring business owners with veteran buyers who will honor your legacy, protect your employees, and continue what you started.
Not sure where you fit?
Take our 2-minute assessment and we’ll point you in the right direction.
The Numbers
Behind the Mission
Veteran Community Partners
Owners In Honor™ works alongside organizations that share our commitment to veteran success.

Commercial Partners
The businesses and service providers whose support makes the mission possible —
and who stand behind veteran ownership in the marketplace.

Upcoming Events
Connect with the Owners In Honor™ community in person.
Our events are built for veterans at every stage — whether you’re just exploring ETA or deep into your search.

OSS Team Captain Invitation — Bear and Triston Scherer
Alpine, CA
Covert Canyon Ranch
March 7, 2027
Click Learn More to register your team

Operator Support Shoot 2027 | San Diego, CA
Alpine, CA
Covert Canyon Ranch
March 7, 2027
Click Learn More to register your team

Owners In Honor® Sellers Summit | (Virtual) Pre-Mission Brief | Veteran Business Owner Exit Readiness
Webinar Series
Owners In Honor® Sellers Summit
September 14, 2026
Click Learn More to register today
Own Your Next Mission
The transition out of service doesn’t have to mean starting over. Veteran business ownership through ETA is your next command — and Owners In Honor™ is here to brief you in.
Join our community of veteran business owners & operators. Get resources, event invites, and ETA insights delivered to your inbox.
No spam. No pressure. Just mission-focused content for veterans pursuing ownership.
